For those unfamiliar with the concept of a niche or niche marketing, essentially it is a market segment that is focused based on a target demographic. The more focused your target market is, the greater chance you have of your advertising resonating. Although there is no hard science to finding a niche, it mostly revolves around choosing a product and your target market. Doing these two things well, will maximize your advertising dollars and give you a competitive edge.
Choosing a Product
When it comes to choosing a product to sell, there are obviously several factors you will have to consider. Many people will tell you to focus on your passion or stick to something you are familiar with. This works out great for people whose interests align with profitable niches, but what about everyone else? Don